Are You Shitting Me???

I will not bore you with the physiology of running, but trust me when I say this: there is a definite benefit to getting glucose into your system at the end of an endurance run or marathon. And the simpler the sugar to break down the better. For example, some people buy fancy glucose goo , and others, like me, save money and buy gummy bears or any other gummy candy.

Like Jelly Beans.

Jelly Belly knows this and is now marketing Sports Beans, which its website says, is "a first-of-its-kind jelly bean formulated to energize the body during exercise, [and] is the newest way to keep competitive."

Click here for the link.

I don't think I could shit out more bullshit, even if I was the mascot for the Durham Bulls wearing a Michael Jordan jersey. Jelly Beans' benefit to running is they are mostly pure, simple sugar. That's it. End of story. There's no need to make a special formula for them.

This is as stupid as that performance water, Propel, from Gatorade. But I don't blame these companies for marketing this crap. The consumers only have themselves to blame for buying all these products. More power to Gatorade and Jelly Belly if they can make a profit.